THE PROJECT
Müge was developing a new premium positioning, from packaging and merchandising to the way the brand communicated visually.
The objective was to create content that could introduce the brand to a new audience while maintaining its connection to Argentine meat, tradition and craftsmanship.
CREATIVE APPROACH
The production was conceived around a genuine day in the countryside — bringing together food, landscape, people and products in a natural setting rather than creating a traditional advertising campaign.
The idea was to create an atmosphere that made the audience want to be there, experience the place and ultimately enjoy the product.
PARTNERSHIPS
The production brought together brands that naturally belonged within the same world, creating a shared experience while generating content and visibility for each participant.
ART DIRECTION
A countryside property in Pilar, Argentina, became the setting for the production.
Location, styling, food, objects and participating brands were selected to build a contemporary interpretation of Argentine countryside culture — authentic and relaxed, but visually refined.
PRODUCTION
Two-camera production · Drone · Photography · Film · Editing
VISUAL LANGUAGE
Countryside · Natural · Warm · Genuine · Premium · Argentine
Sobre la marca de agua: no haría una aclaración visible en el portfolio sobre Be Real Film. Si el watermark aparece en los videos viejos, lo dejaría. No vale la pena llamar la atención sobre una marca anterior. Si alguien lo nota, simplemente era el nombre de tu productora en ese momento.
