THE PROJECT
Art direction and production for Prüne, developing a campaign for a younger audience around freedom, individuality and self-expression.
CREATIVE APPROACH
The concept challenged the idea that quality and sophistication need to feel formal or structured.
A skatepark became the setting for a younger expression of the brand — spontaneous, colorful and free, while remaining visually considered and design-driven.
VISUAL LANGUAGE
Youth · Color · Movement · Street · Freedom
