THE PROJECT
Selected by Sircle Collection as part of its international creative network to develop visual content for two of its Amsterdam properties: Park Centraal and Sir Albert.
CREATIVE APPROACH
The approach was to document each hotel as an experience rather than simply a space — its atmosphere, design, people and the way it feels to stay there.
Each property has its own identity, audience and design language, while remaining part of Sircle Collection's broader creative universe.
VISUAL DIRECTION
For Amsterdam, I developed a darker, cinematic visual language, combining deep shadows, subtle blur and a palette built around greens and warm oranges. The contrast reflects the city itself: dark and understated, but warm from within.
For Amsterdam, I developed a darker, cinematic visual language, combining deep shadows, subtle blur and a palette built around greens and warm oranges. The contrast reflects the city itself: dark and understated, but warm from within.
