THE PROJECT
Miele participated as the main sponsor of a private event around Senna, hosted at one of Argentina’s most significant private car collections.
PARTNERSHIPS
The event was expanded through strategic brand partnerships, bringing together sponsors that could contribute through funding, products and services while fitting naturally within the experience.
PARTNERS
Pickeat · Los Prados
Pickeat · Los Prados
PRODUCTION
macuperes
macuperes
CONTENT STRATEGY
The audiovisual production was designed on two levels: documenting the event as a whole while creating individual content for each participating brand, aligned with its role and identity within the experience.
